General Assembly Pizza closes $13 million to scale pizza subscriptions across Canada
Toronto’s General Assembly Pizza (GA Pizza), which touts itself as “the world’s first pizza subscription,” has closed an oversubscribed $13 million CAD Series A round via private placement, exceeding its $3.5 million target.
The round was led by Gravitas Securities. A company spokesperson told BetaKit the round also included “a strong and diverse shareholder base,” but would not disclose other investors in the round.
GA Pizza began as a simple pizza restaurant, but when the pandemic hit the company pivoted.
Following its successful pandemic-induced pivot, the pizza restaurant-turned-omnichannel brand plans to use the fresh funding to scale its pizza subscription model and grow its grocery sales across Canada. The first step towards doing so involves securing a new production facility.
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